on identifying and contacting potential employers through
the cold calling process.
calling, often called cold canvassing, means contacting prospective employers,
over the phone or through the mail,
who have not advertised a position.
Your goal will be to obtain an interview for any future vacancies. These
will be the prospective employers you identified in your
who employ people with your
skills and qualifications.
An even more effective method
of looking for work is through Networking.
However, job seekers shy away from it. Nevertheless, it has been proven that
job seekers want to know about more about cold calling and this section will give you
some excellent tips to cold call
If you feel you can learn the cold calling process, we fully
recommend you also read
How to network. It really is easy if
you follow our proven method. In fact it is easier than cold calling
more effective. There are many common techniques used in both networking and
cold calling. Having said that,
smaller companies, word of mouth (networking) comes second to
more than advertising through newspapers. This section is primarily about
contacting potential employer's through the mail. Go to
applications for cold calling letters. (There are 5
letters for different situations). However,
How to network
gives you the skills
to cold call by phone.
Use these tips to make your cold calling more
How to identify a company to cold call
Use the Google
search box to look for
mining companies + western Australia,
or Mining + recruitment+western
Australia to bring up companies that are hiring. Define
Researching newspapers - From a different perspective
Read all sections
Professional Appointments and Situations Vacant.
Employment Opportunities look at all the vacancies, not just jobs in your skill area.
Look at advertisements for management and executive staff.
To entice these
applicants the company will give a description of the company. These
advertisements will give a good overview of the company values and level of
skill they require plus remuneration. You may want to see if they have jobs in your area.
Do this through research - not by cold calling, or at least not yet.
For example, if you
see a mining company is recruiting a Project Officer you can investigate
what is happening in that company. Is there a new contract coming up?
If so, when will they be recruiting, and how?. Have they subcontracted
out? If they have, who are they and how can you contact them?
Look at the growth companies. Wait until they have completed recruitment for
their current job.
Also have a look at
the "Tenders Section". Find out what tenders have been let by govt
and private companies for sub contractors. You can ring them at a
reasonable time and see who won the tenders. They may be looking for
Also note vacancies placed by employment agencies/search firms and see what
their specialist areas are
sources for cold calling research include: -
Internet - Most companies are online. Look for companies who have employed
people with your skills in the past.
Profiles/Business Reports – usually available through the company's office
If it a
listed company you can find information at the Stock Exchange
Government websites. Refer to
Career and Employment
Opportunities for the full list.
Remember that all companies, and some more than others, have an
organisational culture that is results driven. You need to be able to fill a
This is why research before cold calling is so important. If you are
quiet and just like to get on with your job and have other qualities like
experience, consistency and reliability, you need to ensure you do not apply
to companies who are results driven to an extent that all employees are
required to be “go getters”.
Don’t try and be what you are not. It will
become apparent if you get an interview or during the three-month trial period,
which will result in extreme disappointment and loss of self-esteem if they
do not keep you on after the trial.
comes down to you knowing your weaknesses and strengths
Some skills can be
learned and if it is important to you and you think you can benefit by
further training or personal development, then you should consider investing
in your future.
Take the Free Career Assessment Test
Future Proof Your Career. It
is a "Personal Career Analysis"
to assist you find fulfilling
work. This test creates a personalised career
strategy for you that works with the
employment trends of the knowledge age".
calling letter must have these components:-
Contribution you can make
qualifications and experience
Ask for an
resume must back up your prospecting letter. The employer must be able to see in
your resume, the knowledge, skills and experience that are relevant to the
job. If you are changing your career your resume should still be relevant,
however, the application letter should spell out how your skills are transferable
to the position you are seeking. The companies you are cold calling must be
researched and well targeted, otherwise it becomes a meaningless operation.
purpose of a cold calling letter
· Is to get the employer to meet you in the
event that positions may become available in the future.
ask the if the company if they have any current vacancies.
Letter writing tips
Use a strong opening statement
Application letter for full details on
You will impress the employer if you say for example "I saw in the
newspaper an interview with your CEO who stated you will be expanding
into....area" You might also say you "saw in the situations vacant
that you are looking for executives for you new....project and therefore I
presume you will also be recruiting. xxx in the near future".
an active voice rather than a passive voice. i.e. “I can”” I have” “I am
capable of” Avoid “I am reasonably” ” I should/will be able to”.
are afraid of committing themselves, and may get you in for “a chat”.
If they like you they will either refer you on or retain your details for
future jobs. Treat this as a job interview. Because it appears to be
a casual chat, do not be tempted to divulge negative information or facets of your
life that you wouldn’t want an employer to know, i.e. talk in detrimental
terms about your former employers and colleagues, your previous company’s
policies or financial position or your plans to travel or retire.
calling letter should be addressed to the Section Head if appropriate.
This will depend on the company as many sections of a company operate
independently or the Recruitment Officer or Human Resource Manager. This
will require a phone call to find out the name of the appropriate person and their
In many cases the Recruitment Officer is the last option. Many are only
interested in positions that they advertise and do not look at future needs,
or may not be well informed about potential human resource needs. Whereby,
for example, a Section Manager or Project Manager may be in a better position to evaluate your
potential and they know what human resources they will need in the future.
This is relevant for any work that has
been tendered for Mining and Engineering companies.
Letters via leads
In the case of an
introduction from a friend or any other source this then becomes the outcome
from doing some networking - planned or otherwise. Again see our full
workshop on networking.
This is a slightly different process. You would not normally ask for a your
friend for a job, but as stated, this is the outcome, and it is now a cold
call but with a difference.
You also need to mention who referred you.
If someone did refer you, you
will know specifically what areas they may be looking for someone or more
about the company.
Utilise all section on applying for a job on
© Copyright Pro-Active Human Resource Management