tool to be used for:
- Applying for start-up business finance.
- In a business plan.
- Applying for finance to expand your business.
-
Promoting
your services with a business profile in Australia
and abroad – especially in Asia, or to hand out at
Trade Fairs.
-
Accompanying your tender submission.
-
Developing credibility and trust.
-
Responding to queries about your services or
products.
-
For use on your website.
Your Company
Profile,
Business Profile or
Capability Statement does not have to be a glossy
hard cover document. It is the content that counts. It needs to be
professional and showcase your organisation's experience and
capacity to provide a quality service. However, photos of your products
and personnel will complete the visual impact of your document
and create a professional image so that people will want to do
business with you.
An effective
business profile will give you credibility and
physiologically the document is harder to dispose of if
you present it in an attractive cover.
People tend to hoard attractive resources.This is where a quality photo, that is relevant to your
business, is invaluable.
Your
Business or Company Profile or Capability Statement reflects the
size of your business so must contain
the following information: -
-
Your company's
registered name
-
Your location and/or
demographics of your region/area
-
Company history
(years of operation add credibility)
-
Products
or services - key features and benefits
-
Areas of
expertise (or
personal qualifications or experience to deliver services)
-
Accreditation or Quality Assurance if applicable
-
Major clients
(optional)
-
Business objectives
(optional)
-
Your mission statement
(optional)
-
Terms of trade
(if relevant)
-
Why people should
do business with you
If submitting with a tender it must also contain
-
Staff development
and training policies
-
Occupational
Health & Safety policy, Quality Assurance and any other relevant
accreditation
-
Organisational structure
-
Personnel -
Industry experience
What you put into your company profile needs
to be relevant and enhance your credibility.
So if you are a new start up business, for example, you would
highlight your personal expertise. If you hire a professional in
their field with different and relevant skills then include this
persons experience and qualifications.
Haven't got the time or expertise to produce an effective and
competitive business profile?
Pro-Active Human
Resource Management has the experience to prepare a professional
company
profile
and capability statement that highlights and sell your organisation's experience, strengths and uniqueness.
An
experienced professional photographer will come to your
workplace. They are usually flexible as to what time of
the day they work. For example, you may want a photo
of your loaded trucks before they leave the depot. A 6am
start would be acceptable. Use only professional photos of your
products and personnel to enhance your business profile to give
it more credibility.
Don't worry, we can assist you to put together a
Personal / Business Profile that draws upon your experience and
strengths. In the second or third year, you will have more
information to add. However, today clients expect you to have
your own website no matter how small it is.
If you have a small offline local business selling
products or professional services, there are
compelling
reasons to go online.
Statistics show that a large amount of
internet purchasing is local
"'Recent statistics state that 24.4% of
searchers on major search engines conducted researches that
were local in content' ". Further, another
study found that 74% of internet users surveyed stated that
they had conducted local searchers and backed up by
statistics showing over 20% of all searchers were local.
Using the
Internet to find local businesses
is now mainstream
and can only grow.
Ok, I understand, you are a small business and cannot afford
websites that cost a fortune. This is not a problem.
Read on.
If
you want to take you business to the next level, and
especially if you are going for government contracts, you
really do need to be seen as a legitimate and successful
business.
Once you have your capability statement you have almost
written
your website content.
Small businesses have built and maintained their own
websites for half the cost of a yellow page advertisement. I
know of a couple of people (through case studies) that got
their children to set it up and maintain it. One even got
credits for a primary school, by doing this. Of course it is
a breeze for a uni student.
DIY
However if you don't have any spare
children in your menagerie at home, you can do it yourself.
It is dead easy. Take 5 and have a look at this video which
shows you everything you want to know about setting up a
website and is full of video case
studies showing a wide
range of businesses who have built their own website.
Take the Video Tour
or
The video above uses all the latest
technical gismos such as "you tube". If your video card is
not the latest go lets go to the "old fashioned" information
page which is probably the best one for the novice internet
user
THIS PAGE
Think about the stats and think how you
could increase your business.
You really need the
basics of selling before you even think about taking your
business forward to the next level and there are lots of
resources on this site. Wait until you see this video.
You wont need them, as everything you need to know about
building an online business and marketing your goods is supplied
in the package for less than $US300pa.
Every business, no
matter how small must have a marketing strategy. it doesn't
have to be complicated.
Look at an this
scenario if you don't want your business to go downhill or remain
the same and learn by it.
Case study - Folly of not following up clients:
I had my carpets cleaned and was not
really happy with the result. However, I asked around and no
one could recommend anyone. So I looked for my last
cleaner's card and remembered he didn't have one with him.
I ended up ringing around and found someone else. This was
the best carpet cleaning job I had ever had. I
had anticipated having to buy a new carpet in the very
near future. Now I will get at
least another three years out of it if I have it cleaned
more regularly. Yet I had to ask for a card and asked
the guy to call me every 6 months. I gave him my card and he saw
my profession and later rang me and asked if I could assist
him with getting more clients. The concept of keeping a list
of clients, with names, any personal conversations etc was a
for following up was not being done. His business was not as good as he could be
because he didn't even practice the basics of business
building.
I gave him the basics of following up.
Now a website would not have changed anything for this
client, but if you are already marketing savvy, or at least
know the basics let your website sell your services while
you are sleeping or out on the road where it is hard to talk
and sell in these circumstances.
Postscript to this
story ; 5 months later
Horror. I flooded my house and rang my
carpet man. Lucky for me, but not for him, he was free and
he was around in 30 minutes to suck up all the water.
However, carpets were ruined and had to be replaced.
This is beside the point. He didn't remember me
until I prompted him and still had not put into place any
marketing strategies. That is why he was sitting at home
waiting for client's to call!
The moral of the
story of course is that you have to use every marketing tool
available if you want to build your business and lift your
profile in your area. People do not just come to
you.
With the high cost of petrol predicted it makes
sense to build your business in your local area or to
diversify your business. You can get full
information about how to build your business or how to
diversify your business step by step by going on line and
looking at the wonderful resources: See this relevant
resource that shows you what benefits can be gained from
taking your local business online and see how other small
businesses have built their local business by going online.
( Business size 1-10)
Take your local business online
Good Luck.
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1992-2009
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